Thursday, Apr 3 2025 | Time 02:45 Hrs(IST)
Business EconomyPosted at: Apr 1 2025 7:11PM


Antithesis raises Rs 50 million pre-seed funding; to expand market presence

New Delhi, Apr 1 (UNI) Beauty and personal care company Antithesis on Tuesday said it has raised Rs 50 million in a pre-seed funding round led by Rukam Capital and V3 Ventures.
The funds will be instrumental in accelerating Antithesis's growth as a digital-first beauty company, it said in a statement.
It said the funds will be utilised for product innovation, expand market, and distribution channels and strengthen the company's presence in India's dynamic personal care landscape.
Commenting on the investment, Archana Jahagirdar, founder and managing partner of Rukam Capital, said "At Rukam Capital, we always look for founders who are reimagining industries with fresh perspective and innovative solutions. The personal care sector is evolving rapidly, driven by a growing demand for smarter, high performance products that align with modern lifestyle."
Aparna Saxena, CEO and Founder of Antithesis, said "At Antithesis we are reshaping the personal care industry with a focus on simplicity, efficiency, and innovation. This funding marks a critical step in our journey to offer high performance, multifunctional products that simplify beauty routines while delivering meaningful results."
The company plans to expand its product portfolio and retail presence while exploring global markets that align with its minimalist beauty philosophy.
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Tags: #Antithesis raises Rs 50 million pre-seed funding; to expand market presence
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