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Maha: Shiv Sena (UBT) bets on AI for outreach ahead of civic polls

Mumbai, Jun 1 (UNI) Embracing cutting-edge technology, Shiv Sena (UBT) is turning to artificial intelligence to strengthen its public outreach ahead of the upcoming civic elections in Maharashtra.
The party has notably recreated the iconic voice of its founder, Bal Thackeray, and introduced an AI-powered news anchor for its mouthpiece, Saamana.
Facing political headwinds following the party split and the collapse of the Maha Vikas Aghadi government, the Uddhav Thackeray-led faction is leveraging AI to connect with a broader and younger audience.
Civic polls, including those for the influential Brihanmumbai Municipal Corporation, are expected later this year.
In April, the party used AI to generate a speech in Bal Thackeray’s distinctive style, addressing party workers in Nashik. The address, which mimicked Thackeray’s tone and mannerisms, was designed to rally support after disappointing results in last year’s state elections.
The AI-generated speech sharply criticised the ruling BJP and the rival Shiv Sena faction led by Deputy Chief Minister Eknath Shinde.
On Friday, Sanjay Raut, Shiv Sena (UBT) MP and executive editor of Saamana, unveiled ‘Tejasvi AI’—billed as the first artificial intelligence anchor in Marathi media. The virtual anchor, depicted as a sharply dressed young man, will present news on Saamana’s YouTube channel.
Party leaders, including MP Anil Desai, have also begun integrating AI into their daily operations, particularly for data analysis. Desai credited Aaditya Thackeray, Yuva Sena chief and Uddhav Thackeray’s son, for championing AI-driven initiatives within the party.
Shiv Sena (UBT)’s move mirrors similar efforts by other political groups, such as the Telugu Desam Party, which recently recreated the voice of its founder N T Rama Rao using AI for a digital campaign.
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