Tuesday, Apr 15 2025 | Time 04:53 Hrs(IST)
Business Economy


Avira Diamonds opens first boutique in Hyderabad, plans 10 new stores across AP & Telangana by 2026

Hyderabad, Apr 12 (UNI) Avira Diamonds, one of India's premier lab-grown diamond jewellery brands, marked a significant milestone on Saturday with the launch of its first exclusive boutique in Telangana at Madhapur, Hyderabad.

This becomes the seventh operational store for the brand globally, with existing outlets in Chennai, Bangalore, Pondicherry, and Dubai.

Speaking at the grand opening, Avira Diamonds Founder and Managing Director Suresh Jain expressed his enthusiasm: "I am very excited and thrilled to inaugurate our first boutique in Hyderabad. Our brand is committed to providing sustainable, eco-friendly lab-grown diamonds that mirror the same chemical, physical, and optical properties as natural diamonds."

Avira Diamonds prides itself on high-quality standards, offering hallmarked jewellery. Each diamond is certified by SGL and comes with a 100 per cent lifetime exchange and up to 80 per cent cashback policy, emphasising both authenticity and customer satisfaction.

Jain also revealed the company’s aggressive expansion strategy, stating that Avira plans to open 10 more stores across Andhra Pradesh and Telangana by 2026, further strengthening its presence in South India. He also hinted at future ventures in Delhi, Kolkata, and Raipur, marking their entry into North India.

The Hyderabad franchise has been launched in partnership with Kolla Arvind Reddy and his wife, Dr Shilpa Reddy.

Sharing their vision behind bringing Avira Diamonds to Hyderabad, Arvind Reddy said, "This initiative was inspired by my wife’s passion for sustainable jewellery. After exploring several lab-grown diamond stores globally, we were deeply impressed by Avira’s designs and quality. We believe lab-grown diamonds are the future of fashion and sustainability."

The boutique offers a diverse price range starting from Rs 10,000, catering to a wide customer base while offering diamonds that are not only visually stunning but also ethically sourced and environmentally conscious.
UNI VV KK
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