Thursday, May 8 2025 | Time 21:39 Hrs(IST)
Business EconomyPosted at: May 1 2025 10:10PM


Adobe AI prioritises safety: Shantanu Narayen

Mumbai, May 1 (UNI) Adobe's approach to Artificial Intelligence (AI) is rooted in commercial safety and responsible design, company CEO Shantanu Narayen said on Thursday, underscoring Adobe’s commitment to ethical innovation in a fast-evolving digital landscape.
Speaking to reporters at the WAVES 2025 technology summit here, Narayen said, "We design our products to be commercially safe and responsible by design." He emphasised that Adobe’s AI strategy is not only technically advanced but also uniquely positioned to meet real-world demands in a trustworthy manner.
"This is a tremendous opportunity for us to participate in the summit," Narayen noted, adding that Adobe’s approach to AI is both unique and differentiated, setting it apart from many competitors.
Highlighting the company’s track record of innovation, particularly in its flagship desktop products, the Adobe chief said, "If you look at the innovation we have driven, especially in our desktop products, I’d argue we’ve out-innovated most companies on the planet."
The WAVES 2025 summit convened industry leaders, technologists, and entrepreneurs to explore the future of AI, digital design, and user-centric innovation.
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