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States » SouthPosted at: Mar 21 2025 10:24PM


Milma re-launches ice cream with new look and flavour

Kochi, Mar 21 (UNI) Milma has re-launched its ice-cream by tuning into new trends and implementing a unified quality system, aiming to conquer the market with novel designs and a focus on five flavours that have had highest sales.
Milma Chairman K.S. Mani, while releasing the updated products on Friday, said the federation chose to make the move following its conviction that the exiting marketing strategy would not lead the products to anywhere.
Recalling that Milma had two years ago unified the quality and packaging of its milk, yogurt, ghee and flavored milk products, Mani said the step was a part of a re-positioning Milma inaugurated by Chief Minister Pinarayi Vijayan.
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