Friday, Mar 14 2025 | Time 20:15 Hrs(IST)
States » SouthPosted at: Mar 13 2025 5:31PM


Social Beat, Fortune Foods to transform culinary skills of cooks

Chennai, Mar 13 (UNI) Fortune Foods, in collaboration with Social Beat, on Thursday presented
the Fortune Influencer Masterclass, an initiative designed to empower cooking enthusiasts by transforming their culinary skills into a thriving digital career.
With the rise of food influencers and the increasing popularity of social media platforms, this program aims to provide cooking fans and learners with the right tools and strategies to succeed in the digital space.
The masterclass equips participants with hands-on learning and expert guidance by Meghana Kamdar, Vinayak Grover and Nimisha Rao bridging the gap between passion and profession.
The Fortune Influencer Masterclass is a structured, two-month online program covering food
styling and plating and creating visually appealing dishes for social media; videography and
content creation that included shooting, editing, and producing high-quality videos; social media growth by understanding engagement strategies, platform algorithms, and audience building,
besides monetization techniques by turning content into a profitable career, according to a press release here.
Participants receive expert-led video lessons, practical assignments, and one-on-one mentorship.
To support their journey, they also receive Fortune Foods sponsorships, social media starter kits,
and completion certificates. The interactive learning format, combined with Q&A sessions, fosters
an engaging experience and ensures long-term impact.
The Fortune Influencer Masterclass has received an overwhelming response, with over 40,000 registrations and counting since its launch.
Jignesh Shah, Head of Digital, Fortune Foods, shared his enthusiasm, stating, “Fortune Foods has always believed in the power of ghar ka khana and the individuals behind them. This initiative is our way of empowering cooking enthusiasts and food lovers in taking their skills beyond their kitchens and onto digital platforms.The overwhelming response to this initiative proves that the passion for food can truly be transformed into digital stardom.”
Vikas Chawla, Co-Founder, Social Beat, emphasized the growing opportunities in the digital space, adding, “With the right guidance and strategy, anyone can build a strong online presence. The digital ecosystem is evolving rapidly, and we believe this initiative will help passionate cooks and learners leverage their skills to build authentic and engaging content. We are excited to collaborate with Fortune Foods in helping budding chefs and amateur cooks unlock their full potential as digital creators, enabling them to not only share their love for food but also establish a sustainable personal brand.”
Social Beat has taken a strategic approach to this campaign, integrating its expertise in Content Creation, Social Media Strategy, Influencer Marketing, Media Planning & Buying, and Tech bringing out an impactful digital transformation for aspiring food influencers.
The Fortune Influencer Masterclass marks a new chapter in digital empowerment, redefining the future of food content creation, one home cook at a time.
UNI GV 1725
Tags: #Social Beat# Fortune Foods to transform culinary skills of cooks
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