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SportsPosted at: Apr 22 2025 3:43PM


CREX appoints Harmanpreet Kaur as Brand Ambassador

Mumbai, Apr 22 (UNI) CREX, world's top cricket analysis platform has appointed Team India's women cricket team captain Harmanpreet Kaur as its new brand ambassador.
India women's team captain, Harmanpreet Kaur said, “I am thrilled to partner with CREX, a platform that shares my passion for cricket and is actively working to elevate the women's game.
It's inspiring to see CREX's commitment to bridging the visibility gap in sports and encouraging young girls to chase their cricketing dreams. I look forward to connecting with fans and contributing to the growth of this beautiful game for everyone."
A continued effort by the brand to promote women’s cricket, this partnership seamlessly aligns with the growing popularity of the sport in the country; bridging the visibility gap further to encourage young girls to pursue cricket professionally.
Joining fellow Indian cricketer Shikhar Dhawan, the two celebrated players will help the platform connect with a broader audience — from casual fans to serious cricket followers; building the game and championing equality.
Rajat Vallabh, Chief Strategy Officer, CREX, said, "CREX has signed Harmanpreet Kaur, the captain of the Indian Women's Cricket Team, as its brand ambassador. This campaign is a step towards building more support for women's cricket, helping it grow, gain more fans, and get the recognition it deserves, just like men's cricket. Let's celebrate and cheer for our women in sports!"
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Tags: #CREX appoints Harmanpreet Kaur as Brand Ambassador
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