Friday, Mar 14 2025 | Time 15:26 Hrs(IST)
Sports


IOC extends Worldwide Olympic Partnership with AB InBev

IOC extends Worldwide Olympic Partnership with AB InBev
File Photo

Lausanne, Feb. 25 (UNI) The International Olympic Committee (IOC) announced on Monday that brewing company AB InBev has extended its Worldwide Olympic Partnership (TOP Partnership) through 2032.
Initially signed in January 2024 for the Los Angeles 2028 Olympics, the partnership now includes both the 2030 Winter Olympics in the French Alps and the Brisbane 2032 Olympics.
"We are raising a toast to already agreeing together with AB InBev to extend our Partnership until 2032. After experiencing their first Olympic Games as a Worldwide Olympic Partner in Paris last summer, the AB InBev team impressed us - and delighted fans across the world - with amazing celebrations of the Olympic Games through their Corona Cero marketing campaigns," said IOC president Thomas Bach.
"The Olympic Games Paris 2024 demonstrated the global importance and reach of the Olympic Games and solidified what we already knew, and that is that beer and sports are better together," AB InBev CEO Michel Doukeris said.
"We are pleased to extend our relationship with the International Olympic Committee until 2032, and plan to continue activating the beer category to positively engage sports fans while helping to create a future with more cheers," he added.
The agreement also includes marketing rights for the International Paralympic Committee (IPC) and the Paralympic Games through the IOC-IPC long-term collaboration agreement.
The TOP Partnership program represents the highest level of Olympic sponsorship, granting category-exclusive marketing rights to the Summer, Winter, and Youth Olympic Games for a select group of global partners.
It currently includes 15 partners, with Chinese technology brand TCL recently signing as a top partner through to 2032 in the home audiovisual equipment and home appliance category.
UNI XINHUA GNK

More News

WXM gears up to bring global pro-wrestling action to India

14 Mar 2025 | 3:04 PM

New Delhi, Mar 14 (UNI) Indian pro-wrestling is about to enter a whole new era as Wrestling Xtreme Mania (WXM) gears up for a highly anticipated announcement.

see more..
Ajit Pal Singh recalls 1975 World Cup glory as  Hockey India prepares for its Golden Jubilee celebrations

Ajit Pal Singh recalls 1975 World Cup glory as Hockey India prepares for its Golden Jubilee celebrations

14 Mar 2025 | 3:01 PM

New Delhi, Mar 14 (UNI) As the Hockey India 7th Annual Awards 2024 set to bring together the Indian hockey fraternity here on Saturday, the day holds a special significance, marking the
golden jubilee of India's historic 1975 World Cup victory.

see more..

Ponting reveals how India’s outstanding all-rounders led to Champions Trophy success

14 Mar 2025 | 3:00 PM

Sydney, Mar 14 (UNI) Australian great Ricky Ponting believes the best teams need a mix of youth and experience - a trait that helped India forge an invincible run at the ICC Champions Trophy 2025.

see more..
Duplantis wins, falls short of world record at Mondo Classic 2025

Duplantis wins, falls short of world record at Mondo Classic 2025

14 Mar 2025 | 12:30 PM

Uppsala, Mar 14 (UNI) Two-time Olympic pole vault champion Armand 'Mondo' Duplantis clinched victory at the 2025 Mondo Classic at the IFU Arena in Sweden on Wednesday but narrowly missed out on setting a new world record.

see more..
Lakshya Sen storms into All England quaterfinals

Lakshya Sen storms into All England quaterfinals

14 Mar 2025 | 12:15 PM

Birmingham, Mar 14 (UNI) India’s Lakshya Sen delivered a stunning performance at the All England Open 2025, advancing to the men’s singles quarterfinals with a commanding victory over defending champion Jonatan Christie of Indonesia. The Paris 2024 semifinalist outplayed the world No. 2, winning 21-13, 21-10 in just 36 minutes.

see more..