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Local content creation to make global impact: Debera Richards

Mumbai, May 3 (UNI) As content-rich presentation is important in any medium to succeed and survive in the entertainment competition, strong content creation on local topics is influential at the global level, said senior production expert Debera Richards on Saturday.
Speaking at a symposium on the Motion Picture Association (MPA) report on the economic contribution of the Television and Online Curated Content (OCC) industry at the WAVES 2025, Audiovisual Entertainment Summit” organised at the Jio World Centre in Bandra Kurla Complex here, she said that as consumers have the right to decide through which medium they want to consume the desired content, it is important for consumers to watch and listen to the content they want, whether on television, OTT, or any screen available to them.
If the content is presented in a more attractive, useful and informative manner, the more it will be able to strengthen its position in the market and the preference of the consumers, so efforts should be made to create excellent content, she noted.
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