The announcement about that partnership has blown the minds of the Asian betters. The world-known iGaming platform collaborates with UFC to enter a new betting market and engage more betters. That connection is important for both companies because it opens new doors and engages more fans in martial arts events.
Why Is That Partnership So Important?
The collaboration was introduced to the fans on the 22nd of March in London, when the Edwards and Brady fight took place. The octagon was designed with the branding elements of Parimatch and the fight was broadcasted via UFC’s social media and online channels. The company has more than 117.5 million Asian followers on its platforms, which means that many UFC fans are now able to have a comfortable betting experience at Parimatch.
That bout marked the great start of partnership between two companies. The fans were happy to see that such a connection between real sports and the digital betting world is happening right now.
Opinions About That Collaboration
The collaboration of UFC and Parimatch in Asia is considered a game-changing one in the sports world. The Asian market is full of people, who like martial arts and betting on them as well. Therefore, the companies want to raise the level of the events by supporting new fighters and providing betters with exciting promotions for example.
The owner of Parimatch, Sergei Ivanov, adds: “Today we start off a new era in the Parimatch partnership with UFC, built on the same strong values we share in serving UFC fans worldwide and delivering unforgettable moments. We’re excited to be back, ready to create even greater experiences for fans with the opportunities that lie ahead of us.”
Meanwhile, UFC in the form of Keving Chang, who is Senior Vice President and the Head of Asian Direction, noted: “Parimatch has been a trusted partner, and we are thrilled to extend this collaboration to Asia.”
He added that “Their support is instrumental in our efforts to give local athletes the opportunity to compete in the Road to UFC tournament and ultimately help them realize their dreams of making it to UFC. Together, we are driving the growth of our sport and delivering world-class experiences to fans across the region.”
The companies have already had some partnerships in other regions of our planet, therefore, that collaboration was easy enough to organize.
Explore More About UFC
The Ultimate Fighting Championship is a franchise with a massive fan base around the globe. The company organizes mixed martial arts events, where legendary fighters from different countries take part. The athletes UFC broadcasts the events almost across all planet, while the fan base counts approximately 700 million people.
The viewers need to buy UFC Fight Pass, which gives them access to the popular streaming service where they can watch the fights. In case you want to get more info about UFC, you can subscribe on social media or visit the website.
Website: UFC.com
Facebook: Facebook.com/UFC
TikTok: @UFC
Instagram, Snapchat, X: @UFC
Explore More About Parimatch
Parimatch is the leading platform in the iGaming industry, that is well-known among betters around the world. The platform gives you access to a large variety of sports events, amazing bonuses, and a quick interface. Parimatch wants the users to feel safe while they play, therefore, the company offers the highest security level possible.
The company collaborates with popular athletes who show impossible sports results. For example, Nicholas Pooran and Sunil Narine, who play cricket, have already become the ambassadors of Parimatch. In addition, the brand is the sponsor of such famous sports events as:
● Leicester City FC;
● Nottingham Forrest FC;
● 2024/2025 Premier League Season.
Parimatch wants to connect online betting and real sports as closely as possible to create a whole new experience for players around the world.
