Business Economy


OPPO unveils flagship Find X10 series at Rs 1.40 lakh, Pro Max at Rs 2 lakh

Bengaluru, Oct 28 (UNI) OPPO on Wednesday unveiled its premium Find X10 smartphone series, betting on a triple 200-megapixel camera system, an 8,000mAh battery and AI-powered features to strengthen its position in the high-end smartphone market, with the top-end Find X10 Pro Max priced at Rs 1,99,999.
The launch places OPPO's flagship offering firmly in the ultra-premium segment, with the company pitching advanced imaging, processing power and extended battery life as key differentiators.
The Find X10 Pro Max features what OPPO described as the world's first triple 200-megapixel camera system, with 200MP sensors across the main, telephoto and ultra-wide cameras, co-developed with imaging partner Hasselblad. The standard Find X10 features a dual 200MP camera setup.
The company said the system is designed to capture finer details, allow extensive cropping without significant loss of clarity and produce more faithful colours, skin tones and textures. Its imaging technology seeks to address the tendency of smartphone cameras to over-process images, resulting in unnaturally saturated colours and smoothed-out details.
OPPO said a dedicated imaging component in the Pro Max works alongside its imaging engine to assess colours, tones and textures, with the aim of preserving the appearance of subjects in challenging lighting conditions, including portraits against bright backgrounds.
The standard Find X10 starts at Rs 1,39,999, while the Pro Max is priced at Rs 1,99,999, according to the announcement.
Powering the devices are MediaTek's Dimensity 9600M and Dimensity 9600 Pro processors, respectively. OPPO said the Pro Max uses a 2-nanometre processor, which it expects to deliver improved performance, power efficiency and thermal management during demanding tasks such as gaming.
Battery capacity is another major focus, with both models packing an 8,000mAh battery, alongside support for 80W wired charging and 50W wireless charging. The company said the wired charger would be included in the retail box.
The phones run ColorOS 17, with OPPO promising five years of operating system updates and six years of security updates, addressing a key consideration for consumers investing in premium devices.
The software also features AI-powered call protection designed to identify and block calls suspected of using synthetic voices or other AI-generated content. Users can review blocked calls and flag instances where legitimate calls have been incorrectly identified.
The Find X10 has a 6.59-inch display, while the Pro Max features a 6.78-inch screen. Both offer minimal bezels and support 3,840Hz pulse-width modulation dimming. The devices also carry IP66, IP68 and IP69 ratings for resistance to dust and water.
The Pro Max will be offered in Titanium Grey and Luna White, while the standard model comes in Blue, Glow Coral and Mist Grey.
Alongside the smartphones, OPPO showcased its broader device ecosystem, including the Pad Mini tablet and Enco X4 premium wireless earbuds.
The Pad Mini features an OLED display, a Snapdragon 8-series processor and an 8,000mAh battery, with stylus support for note-taking and creative work.
The Enco X4 earbuds feature active noise cancellation, AI-powered live translation, dual-device connectivity and Google Gemini integration. They can also function as a microphone for recording, potentially reducing the need for a separate audio accessory.
With the new lineup, OPPO is seeking to differentiate its flagship devices through a combination of high-resolution imaging, large battery capacity and AI-enabled functionality. The extent to which these features translate into real-world advantages will be central to the series' competition in the premium smartphone market.
UNI BDN
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