States » EastPosted at: Nov 12 2026 6:06PM


Biggest Rural Fair opens in Dimapur

Dimapur, Nov 12 (UNI) The six-day SARAS Mela 2026, billed as ‘The Biggest Rural Fair’, opened at the Dimapur District Sports Complex Stadium on Thursday, with Self-Help Groups (SHGs), rural entrepreneurs and artisans from across Nagaland and four guest states of Manipur, Sikkim, Arunachal Pradesh and Karnataka showcasing indigenous products, promoting entrepreneurship and strengthening rural livelihoods.
The mela will remain open daily from 11 am to 9 pm, featuring skill-development workshops, entrepreneurship sessions, financial inclusion activities, and interactive programmes aimed at equipping SHG members and rural entrepreneurs with practical knowledge, improving their business skills, and strengthening market linkages.
Organised by the Nagaland State Rural Livelihoods Mission (NSRLM), the fair was inaugurated by Commissioner & Secretary, Rural Development, Thavaseelan K.
The initiative aims to familiarise rural entrepreneurs and SHG members with available financial services and help them access opportunities to improve their economic activities.
The fair is also organising a buyer-seller meet to facilitate interaction between producers and potential buyers, promote business networking, and strengthen market linkages.
Apart from the exhibitions and workshops, the mela features a range of attractions for visitors, including digital art and live caricature by Wandering Minds from November 11 to 18.
Other attractions include the SARAS song dedication booth, instant photo booth, SARAS photo booth and the food festival offering visitors an opportunity to explore the flavours of ethnic Naga cuisine alongside popular fast-food options, while the children's play zone and carnival games provide recreational activities for families
Four automobile companies - Maruti Suzuki, Isuzu, Hyundai and Mahindra - are showcasing and providing visitors with an opportunity to explore their latest models and offerings.
Through its exhibitions, workshops, financial inclusion initiatives and business networking opportunities, SARAS Mela 2026 seeks to provide rural women and SHG members with greater opportunities to promote their products, connect with buyers and expand their market reach.
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