States » SouthPosted at: Nov 14 2026 5:38PM


Bharat Summit: Media must prioritise public interest over market forces, say experts

Hyderabad, Nov 14 (UNI) Media experts at the Bharat Summit 2026 on Saturday stressed the need for media organisations to prioritise public interest and social values over market pressures and corporate interests to protect the credibility and relevance of journalism.
The views were expressed during a panel discussion titled 'The Future of Media', featuring Leonard Novy, Director of the Institute for Media & Communications, Germany; Sangeeta Baruah Pisharoty, President of the Press Club of India; Francesco Lapenta, Director of Future & Innovation Studies; and Frederico Assis, Special Envoy for Information Integrity, COP30. AICC Media and Publicity Department Chairman Pawan Khera moderated the session.
The speakers observed that media systems across the world were increasingly driven by market forces rather than public needs. They said weakening traditional institutions supporting journalism, growing corporate influence and structural pressures had created serious challenges for media organisations.
Referring to the decline of local journalism in the United States, they noted that around 60 per cent of local news outlets had shut down over the past two decades.
The panel called for greater cooperation between public and private media organisations and stressed that journalism must reflect the needs, perspectives and values of society rather than commercial interests alone.
They emphasised that a stronger commitment to public service was essential to restoring public trust and ensuring the future of credible journalism.
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