Business EconomyPosted at: Jun 23 2025 1:24PM


Rabitat raises Rs 40 cr in Series A

Bengaluru, June 23 (UNI) Rabitat, a fast-growing D2C brand focused on kids’ drinkware and foodware, has secured Rs 40 crore in Series A funding, marking a major milestone in its bid to become India’s most trusted name in parenting essentials.
The round was co-led by RPSG Capital Ventures and DSG Consumer Partners, with participation from several prominent investors and startup founders.
The two-tranche funding round also saw investments from Capital A, Accurize Syndicate, Flair Writing Family Office, Eagle Venture Fund, AG Ventures, and renowned entrepreneurs from The Souled Store, LivSpace, and Curefit. Accurize served as the exclusive financial advisor, with Antares Legal handling legal advisory.
Rabitat, co-founded by brothers Sumit and Siddharth Suneja, has already found its way into over two lakh Indian households with its BPA-free, aesthetically crafted bottles, sippers, and lunch boxes. The company is eyeing a sizeable slice of India’s Rs 27,000 crore ($3.3 billion) market for food contact products.
“We’re grateful to see so many parents choosing Rabitat,” said CEO Sumit Suneja. “This capital will power our next phase—scaling up design innovation, deepening manufacturing partnerships in India, and reinforcing the trust we’ve built with customers.”
Siddharth Suneja, Co-Founder and Chief Business Officer, echoed the brand’s parent-first ethos: “We are not just building products—we are solving real parenting challenges with thoughtful, safe, and fun products that children love and parents trust.”
Investor confidence reflects Rabitat’s unique positioning in an underpenetrated yet rapidly growing market. Abhishek Goenka, Managing Partner at RPSG Capital, said, “This category needs innovation. Rabitat’s understanding of new-age Indian parents places it perfectly to lead.”
Echoing the sentiment, DSGCP Partner Hariharan Premkumar added, “Rabitat is redefining the space with globally certified, design-first products. With their clarity of purpose, they’re not just entering a large market—they’re reshaping it.”
With this funding, Rabitat is set to scale its mission to become the definitive brand for safe, durable, and beautifully designed kids' essentials in India’s evolving parenting landscape.
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