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Business EconomyPosted at: Apr 11 2025 7:28PM


Affle Unveils AI-led Initiatives at 3i Summit; Enters Third Decade

Mumbai, Apr 11( UNI) Affle, a leading global consumer technology company, marked its entry into its third decade by unveiling a powerful new vision for advertising at an exclusive 3i Summit according to a statment issued here on Friday.
The company also announced its official name change to Affle 3i Limited, following shareholder approval at its recently concluded Extraordinary General Meeting (EGM).
The Affle 3i Summit, held at the iconic Bombay Stock Exchange (BSE), brought together over 250 key stakeholders, including institutional investors, top brokerage firms, valued customers and board members, unveiling a bold new vision for the future of advertising driven by the "Power of 3," the core pillars of Affle 3i.
The first pillar, Innovation, was demonstrated through OpticksAI, which delivers hyper-personalized, real-time consumer experiences. Powered by advanced AI, it adapts visuals, messaging, and formats dynamically, offering thousands of contextual creatives in real-time.
The second pillar, Impact, showcased how Affle integrates AI across every step to democratize Connected TV (CTV) advertising, making it more accessible and driving higher ROI for advertisers. The 3rd pillar, Intelligence, was showcased through a live demo of Affle’s 100 AI live agents, marking a shift from passive to active and authentic intelligence. This builds on Affle’s robust intellectual property portfolio, evidenced by its 15 patents in India related to AI-driven experiences and 2 patents granted in the US patent office, which were filed as early as 2020, predating the mainstream emergence of generative AI by over 2 years.
Commenting on Affle’s third decade and reflecting on the 3i, Anuj Khanna Sohum, Chairperson, MD & CEO of Affle said, “Affle’s journey has always been about anticipating the future and delivering impactful, innovative solutions centered around the consumer. As we embark on our third decade, our vision is to truly invoke the power of 3i - for intelligence that goes beyond efficiency to understanding and driving real-world impact. Our vision for the next decade is to scale our impact exponentially, expanding from targeted creatives to millions of dynamic and personalised creative experiences while achieving unparalleled levels of personalization and efficiency. Central to this transformation is our Affle AI, which goes beyond artificial intelligence to deliver Authentic, Actionable and Augmented Intelligence.”
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