Kolkata, Apr 16 (UNI) Amazon India on Wednesday announced the expansion of its Smartchoice program to tablets, following strong success in the laptop category.

The program simplifies device selection through expert-curated recommendations based on specific customer needs and usage preferences. Tablets represent a high-growth category for Amazon India, with 26% year-over-year growth in 2024.



"The Smartchoice program, designed by working backward from customer needs, has significantly elevated the purchasing experience, earning exceptional feedback for its clarity and precision," said Zeba Khan, Director, Consumer Electronics, Amazon India.

"Customer insights reveal that buyers often feel overwhelmed by the variety of options available across consumer electronics and technical specifications. This program addresses this challenge by transforming how customers shop for laptops and tablets. Instead of comparing complex specifications, customers can now select devices based on their intended use, ensuring they choose the ideal device for their specific needs—validated by experts and delivered at exceptional value."

UNI SJC KK