Friday, Mar 14 2025 | Time 20:36 Hrs(IST)
Business EconomyPosted at: Mar 5 2025 7:47PM


Federal Bank appoints actress Vidya Balan as its 1st ever Brand Ambassador

Mumbai, Mar 5 (UNI) Federal Bank, one of India's leading private sector banks, on Wednesday announced appointment of acclaimed actress Vidya Balan as its first-ever brand ambassador.
The announcement was made during a special ceremony in city, where Ms Balan was presented with a commemorative memento by K V S Manian, managing director & CEO of Federal Bank.
This association is an important milestone in the brand's journey as it continues to enhance its market position.
The Bank's senior team in a recent analyst meet had laid out clear directional path for the Bank and brand transformation was one of the significant themes.
M V S Murthy, chief Marketing officer of the Bank, said Ms Balan was a very strategic choice to capture the attention across geographies, genders and generations.
He said, "We are super-stoked to have Vidya Balan champion Federal Bank. She is versatile, appeals across demographics and gender, has a pan-India fan following, and is multi-faceted."
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