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Business EconomyPosted at: Mar 13 2025 10:57PM


TVS Motors partner with PLI to elevate Indian Motorsport excellence

Hyderabad, Mar 13 (UNI) TVS Motor Company (TVSM) - a leading global automaker in the two and three-wheeler segment, on Thursday said that it has further strengthened its partnership with PETRONAS Lubricants International (PLI) to elevate the Indian motorsport landscape.
Under this expanded alliance, PLI will continue to be the title sponsor of TVS Racing – the country’s first factory racing team - for the next three years, supporting the team’s participation in the Indian National Supercross Championship (INSC), Indian National Rally Championship (INRC), and Indian National Motorcycle Racing Championship (INMRC), the company said in a release .
This partnership reaffirms the shared commitment of two companies towards promoting motorsports in India while reinforcing PLI’s position in the country’s high-performance lubricants market.
PETRONAS has been the title sponsor of TVS Racing across the 2022-2023 season, complementing the team’s four-decade legacy in Indian motorsports.
As part of this partnership, PLI will continue as the official supplier of after-market oils to TVSM’s extensive dealership network.
The PETRONAS TVS TRU4 product range will offer premium semi and full synthetic lubricants designed for high-performance TVS motorcycles, further enhancing engine efficiency and longevity.
This collaboration not only reinforces PLI’s footprint in India’s two-wheeler market but also aligns with TVS Racing’s commitment to innovation and excellence in motorsports.
Speaking on the partnership, Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “TVS Racing is a pioneer of motorsports in India and has consistently secured more than 80% win rate across multiple formats of racing. This racing pedigree directly influences our Apache series, bringing race-derived performance and technology to our customers. With over four decades, TVS Racing has played a pivotal role in democratizing motorsports in India and nurturing world-class talent with its programs like the TVS One Make Championship”.
Binu Chandy, Chief Executive Officer of PETRONAS Lubricants India (Pvt) Ltd said, “This partnership not only strengthens our presence in India’s dynamic two-wheeler market but also aligns with our broader energy ambitions in the country. Our motorsports legacy, combined with TVS Racing’s dominance in Indian motorsports for over 40 years, positions us to drive the sport forward. We are excited to support TVS Racing as we continue this journey together.”
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