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Business EconomyPosted at: Mar 12 2025 8:00PM


V-Guard launches special film during Holi festival

Kochi, Mar 12 (UNI) During this Holi festival, V-Guard Industries Limited, India’s leading consumer electrical and electronics brand, has launched a special film that encourages everyone to let go of past misgivings, embrace reconciliation, and strengthen bonds.
The emotional film, conceptualized and created by V-Guard’s creative agency Ralph&Das, revolves around a family event where a small boy, dressed in festive clothing, eagerly awaits his father’s monthly visit—a brief half-day breather allowed by the family court.
Against the backdrop of Holi celebrations, the reunion stirs up memories for the separated couple, reminding them of their journey together—the golden moments of love and parenthood, as well as
the darker times that led to their separation.
Overcome by emotions, they decide to set aside their differences, embracing the spirit of Holi.
What makes the campaign unique is its open-ended storytelling. The film leaves the audience at
a pivotal moment, prompting them to reflect on the beauty of forgiveness and the importance of nurturing relationships.
By allowing viewers to interpret the conclusion in their own way, V-Guard fosters an interactive and thought-provoking experience that resonates deeply with audiences across all walks of life.
The film got air this week and is being promoted across digital and social media to reach audiences nationwide and encourage Holi celebrations.
This powerful narrative has struck a chord with viewers, amassing an impressive 3.5 million views on the YouTube channel and over 10.9 million views on Instagram so far.
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