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Business EconomyPosted at: Mar 19 2025 8:30PM


Maharashtra emerges as key market for FinEdge

Mumbai, Mar 19 (UNI) FinEdge, a leading digital wealth management and goal-based investing platform in India, on Wednesday announced that approximately 25 percent of its customer base is from Maharashtra.
According to a statement issued here, the growing investor base further highlights the state’s increasing awareness about goal-based investing, with Pune leading the charge.
Mumbai being next in investor participation, further cementing increased investing awareness amongst its residents.

Investors in Maharashtra priortise their children’s education (29 percent), retirement (24 percent), and wealth creation (10 percent) as goals to invest for.
Pune leads in child education (31 percent), while Mumbai investors are more inclined toward retirement planning (25 percent).
The total goals under management for Maharashtra investors with FinEdge stand at a significant Rs 9,623 crore, with Pune contributing Rs 3,563 crore, Mumbai Rs 2,645 crore and other regions collectively Rs 3,415 crore.
Greater financial awareness is gaining momentum in other cities as FinEdge’s data highlights Thane, Nagpur and Nasik growing as cities driving investments and financial inclusion.
Harsh Gahlaut, co-founder, and CEO of FinEdge, said, "We are happy to witness such growth in Maharashtra, reinforcing the region's growing awareness on goal based investing. Our primary aim is to provide client-centric investment solutions that are customized to investor’s goals and requirements, and helping them with resources to achieve their financial goals through discipline and the right investing behaviour."
He added, “It is encouraging to see that women investors are making strides by being more goal-focused and demonstrating disciplined investing behaviour. With an average SIP size of around Rs 4,500—higher than the Rs 3,887 average for men—women are taking confident steps toward financial empowerment and goal achievement.”
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