Business EconomyPosted at: Jul 2 2025 5:33PM


Insurance Panel launches national awareness campaign

Mumbai, July 2 (UNI) The Insurance Awareness Committee, representing all life insurance companies in India, today launched its 'Sabse Pehle Life Insurance', national awareness campaign here.
The campaign challenges the common habit of prioritising savings and investments while neglecting basic financial protection. The campaign aims to reaffirm that life insurance should be the starting point of any secure financial plan—providing a strong foundation for long-term goals like children’s education, homeownership and retirement.
The campaign has been planned as a year-long initiative to drive behavioural change among consumers and increase awareness and penetration of life insurance solutions. To ensure reach and recall, it will be executed across multiple media platforms including TV, digital media, print as well as outdoor media.
An Insurance Awareness Committee member said, “Sabse Pehle Life Insurance is not just a slogan—it’s a clarion call to rethink how we approach financial planning. We often treat protection as an afterthought in the endeavour to build wealth. This campaign aims to change that mindset. It is about putting protection first, about securing dreams before chasing them. Just as every structure needs a strong foundation, we should place every financial plan on the bedrock of life insurance. Our goal is to turn awareness into action, ensuring that no Indian family remains financially exposed.”
India continues to grapple with a significant life insurance protection gap—one that has risen from 83 percent in 2019 to 87 percent in 2023, according to a December 2023 NIA study. The gap is even more pronounced among those aged 18–35, exceeding 90 percent. This growing vulnerability poses a serious threat to families’ financial security and aspirations, the committee member added.
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