Business EconomyPosted at: Jun 19 2025 5:55PM


Multipl blends saving and spending for retail consumers

Bengaluru, June 19 (UNI) In the face of persistently low interest rates on traditional savings accounts, fintech startup Multipl is redefining how Indians save for short- and long-term goals, by offering a model it calls "spend-vesting"—a fusion of goal-based investing and exclusive brand rewards.
Speaking to UNI, the company’s co-founder Vikas Jain said: “Today, money lying idle in savings bank accounts earns a meagre 2.5% to 2.75% interest. Even fixed deposits in well-regulated banks barely offer 3–7%, with the upper limit reserved for longer tenures.”
Instead of letting funds stagnate, Multipl encourages users to invest in safer options like liquid and ultra-short-term debt funds, which offer returns between 6.5% and 8%—without exposing investors to the volatility of equity markets.
The co-founder added: “We recommend instruments based on the investor’s goal horizon and risk appetite. Our philosophy is built on three pillars: safety, liquidity and returns—in that order.”
What makes Multipl stand out, Jain said, is the integration of brand discounts into the investment journey. For example, if a user saves Rs 2 lakh towards a holiday, they not only earn 7–8% on their investment but also receive flat discounts of up to 10% on hotel and holiday bookings from travel partners like MakeMyTrip and EaseMyTrip—“with no caps unlike credit cards.”
The co-founder explained: “India is still largely a product-push savings market. People often park short-term money in equity, and long-term money in FDs, which is counterproductive. Multipl simplifies this by offering intelligent allocations—equity for long-term goals, debt for short-term—supported by partnerships with mutual fund platforms like FundsIndia.”
Addressing risks, the company ensures all investments in its suggested liquid and ultra-short funds are limited to AAA-rated instruments and government securities, aiming to reassure risk-averse savers.
With over six lakh registered users and one lakh KYC-compliant investors, Multipl claims that 80% have already transacted, showing early traction in a country where nearly half of household savings remain idle in bank accounts.
Looking ahead, the company aims to scale its user base to 50 lakh (5 million) over the next two to three years.
“Returns for hybrid mutual funds and debt mutual fund options that are suitable for short to medium term investment range between 7% and 16% depending on market conditions and time horizon. On average, users can expect about 12%—which is 3 to 4 times more than a savings account—without major compromise on safety or liquidity,” the co-founder noted. UNI BDN SSP
Tags: #Multipl blends saving and spending for retail consumers
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