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Business EconomyPosted at: Mar 11 2025 2:55PM


Home, personal care industry at crossroads; bold investment needed for sustainable future

New Delhi, Mar 11 (UNI) The Indian Home and Personal Care industry is looking at an investment of up to USD 2 billion to move from traditional fossils to renewable resources, a move that would provide a cost-effective and high-growth pathway for the sector.
The Indian Home and Personal Care industry, valued at Rs 65,000 crore for home care and nearly Rs 2,00,000 crore for personal care, is on the brink of a major transformation. With the right investments in renewable resources, sustainable manufacturing, and advanced packaging solutions, the sector has the potential to move beyond GDP-linked growth to achieve double-digit expansion.
To achieve this leap, the industry requires significant capital investments. A transition from fossil-based inputs to renewable alternatives necessitates the establishment of ethylene cracker complexes, which cost approximately Rs 20,000 crore per unit. India requires at least five such complexes, translating to an investment of Rs 1,00,000 crore.
However, a renewable-based solution, utilising non-edible oils and by products of palm processing, requires a significantly lower capital investment of Rs 15,000 crore. This stark difference in investment requirements underscores the economic advantage of shifting toward sustainable alternatives, offering a cost-effective, high-growth pathway for the sector.
Speaking at the Indian Home and Personal Care Industry Association (IHPCIA) Conference, Union Minister for Road Transport and Highways, Nitin Gadkari, emphasised the urgency of investing in green technologies. He stated, “India has the potential to become a global leader in sustainable home and personal care manufacturing. Investing in renewable feedstocks and biodegradable alternatives will not only reduce environmental impact but also create a more self-reliant industry.”
Leaders at the conference stressed that biodegradable packaging, concentrated product formats, chemical-free formulations, and AI-driven product development will be key investment areas. Godrej Group Chairman Nadir Godrej highlighted the company’s focus on low-packaging liquid concentrates, such as Godrej Magic Liquid, which allows consumers to mix powder with water at home, thereby significantly reducing plastic waste and production costs.
Major players Hindustan Unilever Limited (HUL), Godrej Group, and policymakers from NITI Aayog echoed similar sentiments, advocating for public-private partnerships (PPP) and policy reforms to create an investment-friendly ecosystem. IHPCIA Founder Sanjay Trivedi remarked, “Incremental change is not enough; we need a leapfrog transition. By investing in renewable resources, advanced manufacturing, and sustainable supply chains, we can drive long-term growth and position India as a global powerhouse in the home and personal care industry.”
With the right mix of investment, policy support, and industry collaboration, India has the potential to lead the world in sustainable home and personal care solutions, setting new benchmarks for growth, efficiency, and environmental responsibility, the association stated.
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