Business EconomyPosted at: Jun 7 2025 7:27PM


Aditya Birla Jewellery opens its outlet in Patna

Patna, June 07 (UNI) Indriya, the jewellery brand from the Aditya Birla Group, has launched its second outlet in Patna, reflecting the city’s growing appreciation for craftsmanship and exquisite design.
Sandeep Kohli, CEO, Indriya, while speaking on the occasion said, “Jewellery is evolving from merely being a practical choice to an extension of one’s identity.
Indriya celebrates not just individuality but also the rich and thriving heritage that inherently shapes it. Our philosophy combines distinctive designs and personalized service with a respect for tradition, while acknowledging that culture is a core part of personal expression in India.
Patna, a city steeped in history and lauded for its artisanal craftsmanship, provides an ideal setting for Indriya’s expansion into Bihar. As the state advances towards growth, we are proud to bring our hallmark to a market that embraces not only time-honored tradition but also a zest for contemporary design. This further expansion caters to the discerning tastes of Eastern India."
With over 5,000 exclusive designs and a curated collection of more than 20,000 pieces, the outlet is a celebration of fine craftsmanship blended with modern sensibilities. Since its launch in 2024, Indriya has steadily grown across India. With the latest launch, Indriya now operates 24 stores nationwide. These include five in Delhi, three each in Mumbai, Hyderabad, and Pune; two each in Ahmedabad, Jaipur, and Patna; and one each in Indore, Surat, Andhra Pradesh, and Uttar Pradesh—marking a strong presence across North, South, and West India.
With the trusted legacy of the Aditya Birla Group behind it, Indriya expands its roots in Patna with a promise to blend heritage, craftsmanship, and contemporary design.
UNI KKS BD
Tags: #Aditya Birla Jewellery opens its outlet in Patna
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