Business EconomyPosted at: Sep 29 2026 3:36PM


Delhi HC quashes FSSAI order against Red Bull’s ‘Energy Drink’ label

New Delhi, Sep 29 (UNI) The Delhi High Court on Tuesday set aside the Food Safety and Standards Authority of India’s (FSSAI) order directing Red Bull to stop describing its caffeinated beverages as “energy drinks”. The court held that the regulator had passed the June 30 order without giving the company an opportunity to present its case.
The ruling provides immediate relief to Red Bull in its dispute with the food regulator over the use of the “energy drink” descriptor. Red Bull had challenged the FSSAI directive, arguing that it was issued without a show-cause notice or a hearing. The company had also raised concerns that the regulatory action created uncertainty for its existing and planned investments in India.
The case stems from an FSSAI order issued on June 30, under which manufacturers of certain high-caffeine beverages were directed to discontinue the use of the “energy drink” description where their products did not meet the applicable regulatory requirements. A subsequent July 17 communication asked food safety authorities across states and union Territories to take action against products considered non-compliant.
Red Bull, which has sold its products in India under the “Energy Drink” descriptor for years, argued that the latest action represented a departure from the regulator’s earlier position. In its petition, the company referred to a March 2024 FSSAI advisory that, according to Red Bull, had permitted the expression for products falling under the relevant category for caffeinated beverages. It also cited earlier licences and regulatory clearances for products carrying the same description.
The dispute has wider implications for India’s fast-growing energy beverage industry. Companies including PepsiCo, Monster Beverage, and Reliance have also been affected by the regulatory shift, although Red Bull is the company that pursued the matter before the Delhi High Court. Reliance, for instance, has launched Campa Xtra without using the word “energy” amid the regulatory changes.
The issue has also brought health and labelling concerns into focus. Energy drinks typically contain caffeine and may also contain ingredients such as sugar and taurine, prompting regulatory scrutiny in several markets. The Indian market has expanded rapidly, particularly since PepsiCo launched Sting in 2017, with the low-priced beverage gaining traction among younger consumers and in rural markets, according to consumer research cited in reports.
India’s energy drink market is expected to expand further, with estimates cited by Reuters putting its value at around USD 1.6 billion by 2028. The regulatory dispute, therefore, comes at a time when beverage companies are competing for a larger share of the growing market.
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