Business EconomyPosted at: Oct 5 2026 4:33PM


TVS ASL attracts strategic investment from UAE-based Crescent Enterprises

Chennai, Oct 5 (UNI) TVS Automobile Solutions (TVS ASL), the owner of the ‘myTVS’ automotive aftermarket brand and part of the USD 3 billion TVS Mobility Group, today announced that it has raised Rs.425 crore in a Series D funding round led by CE-Invests, the strategic investment arm of UAE-based Crescent Enterprises.
The investment reflects CE-Invests’ strong interest in the technology-led and scalable platform model that TVS ASL has built through myTVS in India. Over the years, myTVS has developed an integrated automotive aftermarket platform that combines digital capabilities with a physical service network and has established itself as a preferred partner to OEMs and EV manufacturers in India. This enables customers and fleet operators to access a broad range of vehicle service and maintenance solutions.
The investment from CE-Invests will support myTVS’ continued growth in India while enabling it to take its technology-led model into international markets. The partnership will initially focus on opportunities across the Middle East and North Africa (MENA), where the companies see potential to adapt and scale myTVS’ technology and capabilities for mobility and fleet businesses.
For CE-Invests, this partnership provides an opportunity to leverage myTVS’ established technology platform and capabilities in the automotive aftermarket in Middle-East where there is a significant potential for technology-led mobility solutions. For myTVS, CE-Invests brings deep regional market understanding and business networks that can support the identification and development of new opportunities across MENA.
Prior to the current round, myTVS had raised approximately Rs.690 crore, comprising Rs.203 crore from Lingotto (Exor) in 2022 and Rs.487 crore from Castrol in 2023, a company statement said.
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Tags: #TVS ASL attracts strategic investment from UAE-based Crescent Enterprises
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