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States » SouthPosted at: May 22 2025 9:50PM


Federal Bank launches marketing campaign

Kochi, May 22 (UNI) Federal Bank, a leading private sector bank, launched its latest integrated marketing campaign titled Savings Ki Vidya, to prime up its deposit books.
The new campaign 'Savings ki Vidya', featuring acclaimed actress and brand ambassador Vidya Balan in a refreshing new role, carves out a Category space in the Consumer’s mind by setting up a refreshing narrative for savings, aka deposit mobilization.
The campaign elevates the Rishta Aap Se Hai, Sirf App Se Nahi storyline, reinforcing that when it comes to smart saving, great service and meaningful relationships create lasting value.
It captures slice-of-life moments, where “it skips our mind”, and someone who loves us nudges us to save smart in each of those moments.
The campaign stars the versatile Vidya Balan who brings her signature authenticity and charm and wit to guide her friends toward smart saving choices.
The humour in the campaign cuts across demographics and geographies. The unambiguous takeaway is, all good things begin with savings, the inception of which is in a “Rishta” with Federal Bank.
“Savings Ki Vidya, shifts the narrative to long-term relationships with Federal Bank, which is known for its great service. Opening a savings account with us is the beginning of all things you may want to do thereafter.
The campaign steps aside from tactical conversations around product features or interest rates and owns the “act of saving."
This allows for an origami kind of a model, where at different points in time, sprint runs of specific aspects of savings/current account or card features or interest rates for specific segments can be amped up.
You simply can’t miss “The Vidya” for a moment in this warm, witty and winning narrative. The campaign is a tributary to Federal Bank’s core essence, ’Rishta Aap Se Hai Sirf App Se Nahi’, and reflects on the strength of the Bank’s team and their ability to deliver service excellence – that’s the calling card to opening accounts with the Bank.
UNI DS BD
Tags: #Federal Bank launches marketing campaign
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