Business EconomyPosted at: Sep 29 2026 11:28AM


Hyd: Arma Capital invests Rs 10 cr in EBG group, plans Rs100 cr expansion over five yrs

Hyderabad, Sept 29 (UNI) Maharashtra-based Arma Capital has invested ₹10 crore in Hyderabad-headquartered EBG Group's wellness, food and family businesses, with plans to invest over ₹100 crore across the group's existing and upcoming brands over the next five years.
The initial investment covers Carlton Wellness Centres in Mumbai, Bengaluru and Chandigarh, along with franchise partnerships for NATUF Café, Adhira & Appa Café and Chhota Bheem Family Café in Hyderabad, the company said in a release on Tuesday.
The proposed investment of over ₹100 crore will support the expansion of Carlton Wellness Centre, Tarzan Nature Retreat, Adhira & Appa Coffee, NATUF Café, Chhota Bheem Café and other upcoming EBG Group brands across major cities, including Mumbai, Bengaluru, Hyderabad, Chandigarh and Delhi-NCR.
Arun Jain, Founder and Managing Director of Arma Capital, said the investment was aimed at businesses addressing everyday consumer needs and offering potential for expansion across cities.
He said EBG Group's portfolio of wellness, food and family experience brands aligned with the investment firm's focus on consumer-facing businesses.
Dr Irfan Khan, Founder and Chairman of EBG Group, said Arma Capital's investment across multiple brands reflected confidence in the group's businesses and long-term vision.
The partnership would support the expansion of consumer-focused brands across India, he added.
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Tags: #Hyd: Arma Capital invests Rs 10 cr in EBG group# plans Rs100 cr expansion over five yrs
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