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J&K: Omar calls for rebuilding the direct creator-customer relationship

J&K: Omar calls for rebuilding the direct creator-customer relationship

Srinagar, June 30 (UNI) Jammu and Kashmir Chief Minister Omar Abdullah today called for reviving the historic connection between Kashmir’s artisans and the global market by rebuilding the direct relationship between creators and customers.

The Chief Minister made the remarks while addressing the Buyer-Seller Meet–2025 held at SKICC, during which over 100 sellers and more than 45 national and international buyers, representing seven countries and as many Indian states participated.

Over 100 high-quality wool and woollen products were showcased during the event.

Reflecting on the significance of the meet, the Chief Minister said that there was a time when such Buyer-Seller Meets were not needed.

“Tourists from across the globe would come to Kashmir and naturally become buyers. Today, through initiatives like this, we are trying to revive that connection—to bring the buyers back and reestablish the relationship between creators and customers.”

He emphasised that the event is not a one-off showcase.

“Under the scheme, we are committed to organizing six regular Buyer-Seller Meets and six reverse meets. These will ensure sustained engagement and provide deeper market access for our artisans and entrepreneurs,” he said.

The Chief Minister urged the Industries Department to prioritise artisans and entrepreneurs who have not yet had the opportunity to participate in such platforms, particularly those with limited financial means.

“They have the skill and the product, but lack exposure. If we bring them into the fold, we can address many challenges related to marketing and reach,” he said.

He further stressed that the real benefits of such initiatives must directly reach the artisans themselves.

“We must ensure that no one else takes credit or benefit for the work done by our craftspeople. The recognition and rewards must go to the actual creators,” Omar said.

Calling for innovation and adaptation, the Chief Minister said that artisans need to modernise—not just in design and product development, but in processes and infrastructure as well.

“Consumer tastes are constantly evolving, and if we remain rigid, we risk falling behind. The government is ready to extend every possible support—be it raw material banks, colour banks, or design innovation centres—to help our artisans compete effectively in international markets,” he said.



Appreciating the participation of buyers and dignitaries, he said: “Your presence here is deeply encouraging—not only for us in the government but also for the artisans, entrepreneurs, and all others participating in this event. It gives us confidence and reaffirms that the direction we have taken is the right one.”

Reflecting on the journey and continued challenges, he added that while the past few years seem to have passed in the blink of an eye, many of our issues remain unresolved. “Our artisans have magic in their hands, and I urge all visitors to witness it at the exhibition stalls.” UNI MJR SSP

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