EntertainmentPosted at: Oct 26 2026 11:29PM


K-dramas and variety shows accelerate entry into India’s 650 million OTT market

Mumbai, Oct 26 (UNI) Korea Creative Content Agency (KOCCA) India, under South Korea’s Ministry of Culture, Sports and Tourism, hosted “KOCCA ON SCREEN,” a flagship B2B export support event for Korean broadcast content, with support from the National Film Development Corporation (NFDC), a public body under the Ministry of Information and Broadcasting, Government of India.
The programme, held on October 22–23, 2026 at the National Museum of Indian Cinema (NMIC) in Mumbai, introduced Indian industry professionals to the latest Korean dramas, entertainment shows and emerging content formats, offering insights into Korean content production and audience trends.
The two-day event featured IP pitching under “Spotlight on K-IP,” 15 structured one-to-one business meeting sessions, a networking reception facilitating discussions on licensing, remake rights, format sales, distribution and co-production opportunities, said a release.
With surging global demand for Korean entertainment, the initiative aimed to tap into India’s population of 1.47 billion and its fast-growing OTT user base of 650 million.
Moving beyond individual or one-off transactions, KOCCA ON SCREEN served as a structured, deal-focused B2B platform to establish sustainable, long-term business partnerships between South Korea and India.
The event intended to strengthen institutional trust, lower entry barriers and deepen bilateral media cooperation between the two countries, the release said.
UNI SP RN
Tags: #K-dramas and variety shows accelerate entry into India’s 650 million OTT market
More News

'Pehla Pyaar Doosri Baar' cast meets fans at special screening in Jaipur

27 Oct 2026 | 12:28 AM

Mumbai, Oct 26 (UNI) The cast and crew of "Pehla Pyaar Doosri Baar" visited Jaipur after the film's release, spending time with fans and attending a special screening of the romantic drama.

see more..

'Pratap' trailer unveils Amit Sadh’s troubled journey from cop to prisoner

27 Oct 2026 | 12:22 AM

Mumbai, Oct 26 (UNI) Amit Sadh plays an encounter specialist whose life takes a dramatic turn when he goes from arresting criminals to becoming an inmate himself in Pratap, the trailer of which was released on Monday.

see more..

Alpha to premiere on television on Oct 31

27 Oct 2026 | 12:09 AM

Mumbai, Oct 26 (UNI) Alia Bhatt and Sharvari Wagh-starrer Alpha will arrive on television on October 31, with the action film scheduled to premiere on Sony MAX at 8 pm.

see more..

Subhash Ghai completes filming of ‘Manya’, poster unveiled on Mukta Arts anniversary

27 Oct 2026 | 12:07 AM

Mumbai, Oct 26 (UNI) Filmmaker Subhash Ghai has completed shooting for his upcoming film "Manya", with a new-look poster released to mark the 48th anniversary of his production house, Mukta Arts.

see more..

K-dramas and variety shows accelerate entry into India’s 650 million OTT market

26 Oct 2026 | 11:29 PM

Mumbai, Oct 26 (UNI) Korea Creative Content Agency (KOCCA) India, under South Korea’s Ministry of Culture, Sports and Tourism, hosted “KOCCA ON SCREEN,” a flagship B2B export support event for Korean broadcast content, with support from the National Film Development Corporation (NFDC), a public body under the Ministry of Information and Broadcasting, Government of India.

see more..