States » WestPosted at: Oct 16 2026 6:04PM


Maha: Khadi Mahotsav opens in Mumbai with 77 stalls as KVIC targets youth & global markets

Mumbai, Oct 16 (UNI) The Khadi and Village Industries Commission (KVIC) has inaugurated Khadi Mahotsav 2026 at its Vile Parle headquarters in suburban Mumbai, seeking to connect younger consumers, particularly Generation Z, with indigenous products, rural entrepreneurship and the Swadeshi movement.
KVIC Chairman Manoj Goel inaugurated the exhibition in the presence of senior officials, representatives of Khadi institutions, artisans and entrepreneurs associated with the Prime Minister's Employment Generation Programme (PMEGP).
The festival, running from October 2 to 31, features 77 stalls representing 12 states, including 36 Khadi units, 33 PMEGP units and eight village industry and other scheme units. Visitors can avail themselves of discounts of 20 per cent on Khadi products and 10 per cent on village industry products.
Participating states include Maharashtra, Gujarat, Uttar Pradesh, Bihar, West Bengal, Haryana, Odisha, Chhattisgarh, Madhya Pradesh, Karnataka, Tamil Nadu and Rajasthan. Products include Khadi fabrics, silk and poly-Khadi, garments, herbal products, food items, soaps, incense sticks, spices, leather goods, jewellery, wooden toys, bags, Phulkari and amla-based products.
Goel said Mahatma Gandhi had established Khadi as a symbol of self-reliance during the freedom movement. He urged young people to support Prime Minister Narendra Modi's Har Ghar Swadeshi and Vocal for Local initiatives through entrepreneurship, contemporary fashion, digital marketing and e-commerce.
He said KVIC's Baat Khadi Ki podcast would introduce younger audiences to Khadi's heritage, innovation and sustainable lifestyle appeal while promoting the Viksit Bharat 2047 and Aatmanirbhar Bharat visions.
Goel emphasised improved product quality, packaging, branding and digital marketplaces to expand international opportunities for artisans, designers and startups.
According to Goel, the sector's turnover exceeded Rs 1.87 lakh crore in 2025-26, while employment surpassed 2.04 crore people. He expressed confidence that turnover would reach Rs 2.51 lakh crore in the coming years.
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