Business EconomyPosted at: Oct 26 2026 1:48PM


Tamannaah Fine Jewellery enters Bengaluru market

Bengaluru, Oct 26 (UNI) Actor-entrepreneur Tamannaah Bhatia's fine jewellery brand has expanded into Bengaluru through a retail collaboration with Khazana, Taj's curated luxury retail destination, as the partnership plans to take the label to 10 cities across India.
The Bengaluru launch follows the collaboration's debut in New Delhi and marks another step in the brand's efforts to reach luxury consumers through hospitality-led retail, combining contemporary jewellery designs with Khazana's curated shopping experience.
The expansion comes as Tamannaah Fine Jewellery seeks to position fine jewellery beyond traditional occasions, focusing on versatile designs that can be worn in everyday settings while retaining the craftsmanship associated with the category.
"Bengaluru has always been a city that embraces individuality and contemporary expression, making it an exciting market for us. With Tamannaah Fine Jewellery, I wanted to create pieces that go beyond traditional occasions and become a part of how people express themselves every day. Our association with Khazana allows us to bring this philosophy to a wider audience, and I'm delighted to continue this journey in Bengaluru," Bhatia, founder of the brand, said.
The 10-city rollout is expected to introduce the brand to consumers across diverse markets, with the collaboration bringing together Khazana's hospitality-oriented retail model and the jewellery label's contemporary approach to design and personal style.
For Khazana, the partnership adds to its fine jewellery offering for Taj guests and other luxury consumers, with an emphasis on distinctive designs, craftsmanship and individuality.
Faisal Momin, vice-president of Khazana, Bengaluru, said the company aimed to establish its presence across most Taj hotels by 2030.
"Our vision is to bring the finest expressions of Indian craftsmanship, artistry and heritage closer to our guests, drawing upon the trust, legacy and distinction of Taj hospitality, while preserving Khazana's own core identity. We see this as a natural extension of the Taj experience, creating greater visibility and opportunity for India's exceptional artisans and craftspeople," Momin said.
The collaboration seeks to create a retail experience that combines contemporary design and fine craftsmanship with Khazana's hospitality-led curation. Both brands are positioning the association as an effort to explore new approaches to luxury retail and the way fine jewellery is designed, styled and worn.
However, the companies have not disclosed the investment involved in the partnership, city-wise expansion timelines or sales targets for the 10-city rollout.
Founded by Bhatia, Tamannaah Fine Jewellery follows the philosophy of "Beyond the Occasion", focusing on versatile designs that reflect individuality and contemporary personal style.
The brand's products are showcased on its website and Instagram platform.
UNI BDN
Tags: #Tamannaah Fine Jewellery enters Bengaluru market
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