Business EconomyPosted at: Oct 16 2026 4:16PM


BMW targets 1,000 vehicle sales in UP this year

Lucknow, Oct 16 (UNI) BMW Group India is targeting sales of more than 1,000 vehicles in Uttar Pradesh this year, up from 900 units sold last year, as the luxury automaker sees the state emerging as one of its fastest-growing markets.
The luxury automaker is expanding its presence in the region with the inauguration of its largest Retail.NEXT showroom in the country in Lucknow and the launch of MINI cars in the city, signals growing demand for premium and electric mobility in the state.
Hardeep Singh Brar, President and CEO of BMW Group India, said the company has recorded its highest growth in Uttar Pradesh and is witnessing rising demand for luxury and electric vehicles.
“Lucknow is an important luxury market, with customers increasingly seeking brands that reflect their individuality and aspirations. Since 2012, BMW has shaped this market through a compelling portfolio, exceptional experiences and a strong local presence,” Brar said in an interaction.
He said BMW had a leading position in the luxury electric vehicle segment in Uttar Pradesh, with EVs accounting for around 26% of the company's sales this year. The share is expected to exceed 30% next year, he added.
Brar said the company's electric vehicle portfolio is benefiting from growing consumer preference for progressive, sustainable mobility and the strength of our electric portfolio"
He further said that MINI with its unmistakable style, spirited performance and distinctive character, is a natural fit for Lucknow’s refined taste and appreciation for self-expression.
"Together with Speed Motorwagen, we are strengthening the power of choice by bringing BMW, MINI and BMW Motorrad under one roof, supported by personalised attention and seamless ownership support,”he added.
The new Retail.NEXT facility, operated in partnership with Speed Motorwagen, brings BMW, MINI and BMW Motorrad under one roof, offering customers access to the group's premium automobile and motorcycle brands, along with integrated sales and aftersales services.
Brar said MINI's entry into Lucknow would bring the brand's distinctive design and driving experience closer to customers in Uttar Pradesh.
Divij Narain, Dealer Principal, Speed Motorwagen said, “The arrival of MINI marks a significant milestone for Speed Motorwagen and discerning automotive enthusiasts in Lucknow. Alongside BMW’s progressive luxury and BMW Motorrad’s spirit of freedom and adventure, MINI adds a distinctive new dimension to our portfolio."
"Our team is committed to bringing each brand to life through thoughtfully curated product discovery, expert consultation and comprehensive aftersales care. We look forward to nurturing passionate communities across all three brands and ensuring every customer interaction is as memorable and individual as the mobility experience they choose," he added.
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