Business EconomyPosted at: Nov 12 2026 6:08PM


ITC launches premium Carte Lumina copier paper in Hyderabad, Vijayawada

Hyderabad, Nov 12 (UNI) ITC's Paperboards and Specialty Papers Division (ITC PSPD) has launched Carte Lumina Copier, its highest-quality offering in the copier paper segment, initially in Hyderabad and Vijayawada.
The new range extends the company's existing copier paper portfolio with two premium variants — Carte Lumina Regal in 75 GSM and Carte Lumina Blue in 70 GSM, the company said in a release on Thursday.
Developed through extensive research and product engineering, the products offer ISO brightness of over 95 and CIE whiteness of over 160, along with superior stiffness, aimed at delivering improved print quality, consistency and reliable sheet performance.
The launch is being supported by a campaign featuring badminton champion P.V. Sindhu under the tagline "Made for Champions. Made by a Champion".
Rajesh Ponnuru, Divisional Chief Executive of ITC's Paperboards and Specialty Papers Division, said the new product reinforced the company's commitment to the copier paper segment by offering improved performance and quality.
Combining technical expertise, advanced manufacturing practices and a focus on quality, the company aims to provide greater value and an enhanced printing experience to customers, he said.
The launch marks another step in ITC PSPD's efforts to expand its presence in the copier paper market through product innovation and stronger customer relationships.
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Tags: #ITC launches premium Carte Lumina copier paper in Hyderabad# Vijayawada
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