Business EconomyPosted at: Oct 7 2026 9:45PM


Eveready Enters Mosquito Protection Segment With Portable Vaporiser

Mumbai, Oct 7 (UNI) Eveready Industries India Ltd on Wednesday announced its entry into the mosquito repellent market with the launch of Eveready ULTIMA, a portable liquid vaporiser.
The company said the product is India's first liquid vaporiser that can operate without being connected to a fixed plug point, allowing users to carry it across rooms, balconies and other spaces.
The rechargeable device offers up to three hours of battery backup and can be charged through a Type-C connection using a laptop, power bank or car.
Eveready said ULTIMA uses an advanced Japanese formula and provides protection against mosquitoes that can transmit dengue, chikungunya and malaria.
Speaking on the occasion, Anirban Banerjee, Chief Executive Officer, Eveready Industries India Ltd said, "Eveready has always been in business of bringing power and convenience to consumers, and our portfolio has evolved as their needs have changed. Our entry into mosquito protection is natural extension of this approach, allowing us to bring our expertise in portable and rechargeable power into a new category.
The product will be available through e-commerce, modern trade and general trade channels.
The company said its entry into the segment is part of its wider strategy to diversify into relevant consumer categories by leveraging its expertise in portable power.
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