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Uttarakhand launches Kumbh 2027 logo, portal, anthem to spread message globally

Dehradun, Oct 12 (UNI) Uttarakhand government on Monday launched the logo, website and anthem of Kumbh 2027 marking the beginning of its preparation for upcoming Kumbh festivity in Haridwar. The logo, portal and anthem will convey Kumbh's ethnic identity and information globally.
Speaking at the launch event held at Mela Control Building auditorium Haridwar, Uttarakhand Chief Minister Pushkar Singh Dhami stated that Kumbh signifies celebration of India's ancient religious tradition, Sanatan culture and public faith.
"The Haridwar Kumbh holds special religious significance for millions of devotees. State government is committed for a divine and grand organisation of the Kumbh Fair 2027. All necessary arrangements will be put in place to make the event safe, orderly organized and easily approachable for the devotees. Logo, website and anthem will play an important role in effective presentation of the Kumbh 2027 and developing a connect between the pilgrims and the pople" said Dhami.
According to the a statement issued by the Dhami governmen, the logo of the Kumbh 2027 depicts Haridwar's religious identity, its reverential link with river Ganga and characteristic of Sanatan tradition. It features mother Ganga, the Har Ki Pauri region, the bow bridge and the divine radiance of sunrise. Additionally, a statue of lord Shiva, sadhus and saints, the trident, damru as symbols of Sanatan tradition and the hills of Goddess Mansa Devi and Goddess Chandi Devi have also been included in the logo.
Chief minister shared that symbols embedded in the logo showcase spiritual significance of Haridwar and the cultural heritage of Kumbh. Dhami said that it will help present an uniform visual identity of the Kumbh and give a proper shape for promotion of the event.
Its notable that logo design was for the Kumbh Mela 2027 was finalised from among the entries that came to mela administration following its invitation from youths in state. Selection committee picked 13 best and original designs out of more than hundred entries received by it. However final logo was shaped up based on the design submitted by Madhu Sharma, resident of Vikas Nagar, Jagjeetpur in Haridwar.
The occasion was also marked by the launch of official website for easy access to kumbh related informatio. Government statement claimed that the portal https://haridwarkumbh.uk.gov.in will be official and authentic information provider on Haridwar Kumbh 2027 for the people and the pilgrims coming for the religious congregation.
The statement further read that availability of information on a digital platform will help disseminate orderly event-related information and connect devotees living in different parts of the country as well as abroad with the Kumbh. Besides logo and website Kumbh 2027 anthem sung by local singer Raghav Raja "will spread the message of Kumbh's arrival globally and to strengthen cultural connection towards the event", the statement added.
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