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Reliance launches multi-pronged initiatives to enrich Rath Yatra experience for devotees

Reliance launches multi-pronged initiatives to enrich Rath Yatra experience for devotees

Bhubaneswar, June 26 (UNI) As Odisha gears up for the grand Rath Yatra, Reliance Industries Limited, in close collaboration with the Puri district administration, has launched a comprehensive series of efforts to ensure that visitors enjoy a safe, comfortable, and enriching journey.

The annual chariot festival in Puri draws lakhs of devotees who gather to witness the majestic procession of Lord Jagannath, Balabhadra, and Subhadra from the Jagannath Temple to the Gundicha Temple.

Reliance Foundation is serving hot, wholesome meals to lakhs of devotees and police personnel at six key locations along the yatra route, ensuring no one goes hungry.

Laying focus on hygiene, it has Installed contactless sanitisers at food stalls, supplying garbage bags for cleanliness in collaboration with the municipality, and extending sanitation amenities to police camps.

It has collaborated with municipal and police authorities to guide devotees with clear direction boards and markers, ensuring smooth navigation for visitors from afar.

Over 4,000 trained volunteers, wearing identifiable uniforms, will manage crowds and oversee water points to keep devotees hydrated in the summer heat with distribution of over 1.5 lakh eco-friendly hand fans to help pilgrims beat the heat.

RIL has set up 100 police aid posts with shelters for on-duty personnel, offering accessible help points for devotees.

Keeping the rainy season in mind, 3,500 raincoats have also been distributed among police staff. Volunteers, municipal staff, and police personnel will be provided with refreshment kits.

“Seva is deeply rooted in Reliance's ‘We Care’ philosophy, and the opportunity to serve devotees in Puri is truly a blessing. We believe that by serving pilgrims and personnel during the Rath Yatra, we are serving the divine. We are committed to enriching the experience of visitors through various initiatives, ranging from food to safety, making their journey smoother, safer and more comfortable,” said Anant M Ambani, Executive Director, RIL.

UNI XC SSP

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