EntertainmentPosted at: Jun 14 2025 4:14PM


Siddhant Chaturvedi and Chae Soo-Bin share frame in international brand ad campaign

Mumbai, June 14 (UNI) In a striking Bollywood and Korean fusion, actor Siddhant Chaturvedi and South Korean star Chae Soo-Bin appear together in an advertisement for an international brand and fans are calling it nothing short of a cross-cultural dream.
Elegantly shot with a monsoon-soaked romantic backdrop, the commercial evokes the mood of a finely crafted K-drama, with the duo sharing a fortuitous encounter under the rain. As soon as the advertisement came out, the happiness of fans on social media knew no bounds. This advertisement was first shared from a Japanese account and an English indie-pop song was playing in the background, garnering widespread appreciation on social media.
For Indian fans especially, seeing Siddhant paired with a Korean actress like Soo-bin - known for popular K-dramas like "I'm Not A Robot" and "When the Phone Rings" - was a dream they never saw coming.
Memes, fancams, and fan edits began trending within hours. The advertisement signals a growing cultural fusion in global advertising, where language and geography no longer limit storytelling or audience reach.
Chaturvedi, who rose to fame with his breakout performance in "Gully Boy" has built a repertoire of eclectic and bold roles in films like "Kho Gaye Hum Kahan" and "Yudhra", now continues to explore dynamic and unconventional roles, with upcoming projects including "Dhadak 2" alongside Tripti Dimri and "Dil Ka Darwaza Khol Na Darling" featuring Wamiqa Gabbi and Jaya Bachchan.
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