Hyderabad, Oct 13 (UNI) Cycle Pure Agarbathi, the flagship incense brand of Mysuru-based NR Group (N. Ranga Rao & Sons), which produces over 12 billion incense sticks annually and exports to more than 75 countries, is expanding beyond its core agarbatti business into puja products, religious accessories and spiritual services as part of its diversification strategy through acquisitions and new ventures.