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Business Economy


Fur Jaden secures Rs 9.5 cr in Pre Series A funding round from GCCF

New Delhi, Apr 2 (UNI) Home-grown lifestyle luggage brand Fur Jaden on Wednesday announced the successful closure of its Pre-Series A funding round.
The brand has secured Rs 9.5 Crore (approximately 1.1 Million USD) from Gruhas Collective Consumer Fund (GCCF).
This substantial capital infusion marks a crucial milestone for Fur Jaden, powering its vision of elevating the Indian luggage landscape by blending innovation, sustainability, and unparalleled quality, ultimately redefining travel style and setting a new standard for fashion-forward travelers,
the company said in a release.
Since its inception, Fur Jaden has built a devoted consumer base, delighting over 1 Million customers with its meticulously curated product portfolio. This spans multiple categories, including luggage, travel duffles, backpacks, and crossbody bags.
The infusion of capital will be strategically allocated across four critical areas. This includes expanding organizational capabilities by building high-caliber professional teams to strengthen
the current framework, and also comprehensive brand-building initiatives.
Moreover, the investment will focus on expanding product lines and ranges within existing categories, and scaling the retail presence across various online touchpoints while also exploring offline partnership opportunities.
The Indian luggage, bags, and backpack market was estimated at about Rs 20,400 crore in 2024 and is projected to reach Rs 29,900 crore by 2030, growing at a CAGR of 8 per cent from 2025 to 2030. In this burgeoning market, Fur Jaden is poised to capitalize on the trends due to its high-quality and sustainable luggage, bags, and backpacks thereby establishing a dominant position in the Indian market.
Fur Jaden's growth strategy is ambitious and comprehensive. Over the next 16–18 months, the brand aims to achieve an annual recurring revenue (ARR) of Rs 100 crore in net revenue.
Simultaneously, over the next five years, the brand is focused on cementing its position as a leading home-grown lifestyle luggage brand with a robust pan-India presence. This entails an aggressive expansion plan encompassing a wider digital presence, an owned network of flagship stores, and forging strategic alliances with established offline retail partners.
Sahil Bansal, Founder, Fur Jaden, said “We are thrilled to have received funding from GCCF. This investment is a testament to the immense potential of Fur Jaden and the trust our investors have in our vision. With this support, we are poised to accelerate our growth, expand our product offerings, and strengthen our retail network and team. We are excited to leverage this funding to drive innovation, enhance customer experiences, and solidify our position as a leading innovative luggage brand. This capital will be the catalyst that propels Fur Jaden into its next phase of exponential growth.”
Abhijeet Pai, General Partner of Gruhas Collective Consumer Fund (GCCF) and Co-founder of Gruhas, said ,"The way young India travels is evolving rapidly, driven by a desire for exploration, self-expression, and smarter experiences. Fur Jaden is at the forefront of this shift, blending innovation, functionality, and design to cater to the modern traveler. We are excited to partner with Fur Jaden in their journey to redefine travel accessories bringing together indigenous creativity, global trends, and cutting-edge technology. As the new generation demands products that are not just functional but also a statement of their lifestyle, making every journey an experience and every bag a story.”
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