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States » NorthPosted at: May 11 2025 5:48PM


UP govt adds 12 new products to ODOP list

Lucknow, May 11 (UNI) With 12 new additions, the One District, One Product (ODOP) scheme which has transformed Uttar Pradesh's traditional crafts into global brands, now boasts 74 unique products, setting a model now replicated across the country, an official said here on Sunday.
Earlier, the total number of ODOPs in UP was 62.
Secretary Micro, Small and Medium Enterprises (MSME) Pranjal Yadav said that Chief Minister Yogi Adityanath's ambitious ODOP scheme is being widely discussed and appreciated nationwide. "Recognising its transformative impact, other states have also begun replicating the model," he said.
He said that due to the CM's foresight, the unique traditional industries of each district are now gaining national and international attention, leading to enhanced employment opportunities and a revitalised state economy.
Acting on the Chief Minister’s directives, 12 new district-specific products have been incorporated into ODOP. These include Baghpat's agricultural implements and accessories, Saharanpur's hosiery products, Firozabad's food processing, Ghaziabad's metal products and textile/apparel items, Amroha's metal and wooden handicrafts, Agra's petha industry and all types of footwear, Hamirpur's metal products, Bareilly's wooden products, Etah's chicory products, Pratapgarh's food processing, Bijnor's rushes and related products and Ballia's sattu products.
Under the ODOP banner, many heritage products, such as Banarasi sarees, Bhadohi carpets, Kannauj perfumes, Agra shoes, Aligarh locks, Saharanpur wood carving, and Bijnor’s bamboo and zari work, have already established themselves on the world stage. These items have not only revived local traditions but have also seen a significant export increase.
Amroha District Magistrate Nidhi Gupta Vats said that Amroha's dholak and readymade garments were already part of ODOP. "With the addition of metal and wooden handicrafts, Amroha's rich craftsmanship will now gain further visibility and contribute to the district’s development," she said.
She said that ODOP is pivotal in achieving the vision of a self-reliant India and supporting UP's march toward becoming a 1 trillion-dollar economy.
To boost the global competitiveness of ODOP products, the Yogi government has implemented a range of support measures, including training programmes, access to credit and marketing assistance.
Products have been promoted globally through exhibitions, fairs and digital platforms. Efforts such as branding, packaging, GI tagging and design innovation, coordinated under the leadership of District Magistrates, have further strengthened the ODOP ecosystem, spurring investment and industrial growth across the state.
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