States » EastPosted at: Oct 1 2026 6:35PM


FICCI FRAMES gives national platform to Odisha women entrepreneurs’ handicrafts

Bhubaneswar, Oct 1 (UNI) Odisha’s women entrepreneurs received a national platform to showcase their traditional craftsmanship and entrepreneurial skills at the ‘Subhadra Shakti Pop-up Bazaar’ organised by the Mission Shakti Department at FICCI FRAMES 2026 in Mumbai on September 29 and 30.
The pop-up bazaar showcased a wide range of handloom and handicraft products produced by women entrepreneurs from Odisha, providing them an opportunity to present their creations before a wider national audience and explore new market opportunities.
FICCI FRAMES, one of the country’s major platforms for the media and entertainment industry, provided a high-profile setting for showcasing the skills, creativity and traditional craftsmanship of women entrepreneurs from the state.
Official sources said several prominent personalities from the film and entertainment industry, including Bollywood actor Ravi Kishan, Prajakta Koli, Amol Parashar, Rasika Dugal and renowned chef Ranveer Brar, visited the ‘Subhadra Shakti Pop-up Store’.
They were presented ‘Subhadra Shakti’ gift hampers featuring a variety of products made by women entrepreneurs of Odisha.
The initiative helped bring handmade products crafted by women entrepreneurs of the state to the attention of a wider market and highlighted the diversity of Odisha’s traditional handicrafts and handloom products.
The ‘Subhadra Shakti Pop-up Bazaar’ is also aimed at creating stronger market linkages for women-led enterprises by connecting their products with national and international markets and opening up new avenues for business and entrepreneurship.
The initiative reflects the state government’s efforts to promote women-led enterprises and provide women entrepreneurs with platforms to expand the reach and market potential of their products.
UNI DP
Tags: #FICCI FRAMES gives national platform to Odisha women entrepreneurs’ handicrafts
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