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EntertainmentPosted at: May 27 2025 9:21PM


Indian fashion brand celebrates women's power by introducing new handbag Akiki

Mumbai, May 27 (UNI) In its milestone celebration of feminism, India’s long-time fashion brand Bagzone Lifestyles has unveiled its most recent innovation - Akiki London - a contemporary luxury handbag brand for today’s woman of substance and style.
Built via collaboration with its partners in Asia and Europe, the new brand is introducing a debut collection of handbags that sees a sublime blend of modern global designs with traditional artistic heritage, celebrating thoughtful craftsmanship and individuality.
The name Akiki draws inspiration from Agate, a gemstone known for its layered beauty and innate strength. The brand not only reflects the strength of female spirit but also commits to creating pieces that are both beautiful and meaningful to those who wear them, blending functionality and meaning.
Rooted in the cultural richness of London and artistic creativity, Akiki reimagines handbags not merely as accessories but as thoughtful expressions of the self.
Each silhouette is designed to be timeless yet contemporary, combining both boldness and elegance in a seamless display of meticulous craftsmanship and fashion innovation.
Further adding a creative and unique layer to its narrative, Akiki is introducing KIKI - its official mascot and brand muse. Represented by a British Bulldog, KIKI embodies the playful, expressive, and unapologetically bold spirit of the brand, as well as displaying its London heritage.
Designed to serve as a visual anchor across campaigns and collections, KIKI will be brought to life through a custom in-store display, creating a memorable touchpoint and a deeper emotional connection with Akiki’s audience.
Akiki London will make its digital debut during its website launch, where customers can access its first collection.
Shortly, Akiki aims to expand into brick-and-mortar retail, starting with flagship stores in Mumbai, Bangalore, and Chennai, with further plans to open 100 stores over the next 5 years. UNI ANV SSP
Tags: #Indian fashion brand celebrates women's power by introducing new handbag Akiki
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