States » NorthPosted at: Oct 22 2026 11:15PM


J&K: DC Ramban emphasizes critical role of media in highlighting impact of govt initiatives at PIB’s ‘Vartalap’ workshop

Jammu, Oct 22 (UNI) Asserting that media acts as an essential bridge between public and government, Deputy Commissioner Ramban, Mohammad Alyas Khan emphasized the critical role of media in highlighting the impact of government initiatives and ongoing projects that is essential to plug loopholes and ensure that the benefits of schemes reach the intended beneficiaries.
Speaking on Thursday at the media workshop ‘Vartalap,’ for media persons of District Ramban organised by the Press Information Bureau (PIB), Jammu, focusing on the theme of "Infrastructure Development and Improved Connectivity during 12 Years of Governance in Jammu and Kashmir", Khan noted that media persons can swiftly inform the district administration to address issues promptly, apart from their regular reporting.
Khan however, ensured that he would direct all district officials to be more responsive towards the media and information needs of the people of Ramban.
The workshop jointly addressed by Director PIB Jammu Neha Jalali.
Neha Jalali while informing the media persons about PIB's role and functions said that PIB was committed to reaching out to the mediapersons in various far flung districts of J&K for strengthening the relationship between media and administration.
She added that this relationship was two- way and emphasised that administration needs to be more responsive and interactive with the media even while the media needs to use its powers with responsibility and accountability.
She highlighted the modern challenge of misinformation and disinformation stating that checking the information's source was an essential first step before sharing any information with the people.
She detailed the functioning of the PIB Fact Check Unit and informed that the government has established dedicated Quick Response Teams (QRTs) in each union Ministry with PIB officer and Senior officers of Secretary rank as its members to detect and counter misleading and fake social media content in real-time.
Assistant Commissioner (Development) Ramban, Mohd Imran Naik, provided an overview of the developmental initiatives of the Central Government with a special focus on the district.
He noted that people communicate their issues directly to the ACD's office for proper resolution. Emphasizing that development alone is not sufficient and must be sustainable, Naik highlighted historical initiatives aimed at making the nation "Viksit by 2047".
Highlighting social welfare initiatives, Sahil Bagotra, District Social Welfare Officer, Ramban, discussed camps held in different areas for issue resolution concerning the elderly age group.
He outlined various women welfare initiatives, scholarships for matric and post-matric education, and technological upgradation efforts. Bagotra urged the media to highlight these government initiatives, particularly provisions for wheelchairs and motorized tricycles for persons with disabilities, to ensure the benefits reach the concerned individuals.
Addressing the gathering on the evolving media landscape, Vishal Bharti, Senior Journalist, spoke on ‘Journalism in the age of algorithms and the ethical use of AI’.
He stressed the need for responsible media persons who strictly respect media laws.
Bharti also emphasized that journalists must consistently prioritize national interest and sovereignty in their reporting.
Project Director of the National Highways Authority of India (NHAI) in Udhampur, Ish Gupta, led a session on strengthening road connectivity in Jammu and Kashmir.
Neerja Bhargav, District Information Officer (DIO) of Ramban, addressed the gathering on the dissemination of information regarding developmental and welfare schemes of the government.
The event concluded with an interactive media Q&A session, allowing journalists to engage directly with the officials.
UNI VBH CDS
Tags: #J&K: DC Ramban emphasizes critical role of media in highlighting impact of govt initiatives at PIB’s ‘Vartalap’ workshop
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