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Manipur CM launches cleanliness campaign, urges citizens to make hygiene 'sustained practice'

Imphal, Sep 17 (UNI) Manipur Chief Minister Yumnam Khemchand Singh on Thursday launched the "Swachhata Hi Seva (SHS) 2026" campaign and the "Clean Himalayan Hill Cities Initiative (CHHCI)", Manipur, at the CM Secretariat in Imphal.
The SHS 2026 campaign, being observed from September 17 to October 2 under the theme “Swachhata Mein Sahbhag, Swachh Bharat, Viksit Bharat,” will focus on five key pillars: transformation of Cleanliness Target Units (CTUs) and clean public places; Swachh Paathshala–Yuva for Swachhata; Safai Mitra Suraksha Evam Samman Shivir; Jan Bhagidari for Swachhata; and Swachhata Se Samriddhi.
The campaign will promote cleanliness, four-way source segregation, awareness of the Solid Waste Management Rules, 2026, citizen and youth participation, Safai Mitra welfare and waste-to-wealth initiatives.
Addressing the programme, Khemchand appealed to citizens, Urban Local Bodies (ULBs) and other stakeholders to actively participate in the campaign and work collectively to maintain cleanliness in their respective areas. He stressed the importance of proper waste management and making cleanliness a sustained practice.
As part of the campaign, Swachh Paathshala and youth awareness programmes, cleanliness drives at public places, Sports for Swachhata and Safai Mitra Suraksha Evam Samman Shivir will be organised across the state. Manipur will also participate in the nationwide “Ek Din, Ek Ghanta, Ek Saath” Shramdaan programme on October 1.
The 100-day Clean Himalayan Hill Cities Initiative, implemented under the Swachh Bharat Mission (Urban) 2.0, will focus on capacity building, Behaviour Change Communication (BCC), preservation of heritage and iconic sites, improved cleanliness and sanitation, and strengthening waste-management practices.
Six sites have been identified under the initiative — Ima Keithel, Kangla Fort, Cheirao Ching, Marjing Polo Statue, Loktak Lake and Andro Santhei Natural Park.
The initiatives are aimed at improving cleanliness in public spaces, strengthening waste-management practices, increasing citizen participation and promoting sustainable cleanliness across Manipur.
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