Business EconomyPosted at: Oct 15 2026 5:47PM


Amazon logs festive shopping boom in Odisha, smart appliances, fitness gear lead demand

Bhubaneswar, Oct 15 (UNI) Smart appliances, AI-enabled kitchen and home gadgets, sports and fitness equipment and automotive products have witnessed a sharp surge in demand in Odisha during the Amazon Great Indian Festival 2026, , Amazon India Director for Kitchen, Home Improvement and Sports Karthik Subbarayappa said.
Addressing newsmen here, Subbarayappa said kitchen and home appliances in Odisha sold at seven times their regular-day levels during the festive shopping event, while sports and fitness products recorded a 15-fold increase. Water and air purifiers registered a 13-fold surge, reflecting growing consumer interest in health, wellness and home improvement.
Demand for festive essentials is also extending beyond Bhubaneswar, with purchases in Puri and Sambalpur nearly doubling, he said
Amazon Now, the company's quick-commerce service, is operational in more than 120 cities, including Bhubaneswar. During the Great Indian Festival, one in every two products ordered through the service in the city was delivered within minutes, Subbarayappa said, adding that customers could avail themselves of savings of up to 80 per cent on last-minute festive essentials.
He said Amazon's delivery network in Odisha comprises one fulfilment centre, one sort centre, 52 last-mile delivery stations and 174 delivery hub partners.
“Customers across Odisha are getting their homes ready for Durga Puja, from kitchen appliances to temple décor and toys for children,” he said, adding that demand was growing beyond the state capital.
The company was also witnessing an increase in purchases of premium sports and fitness equipment, with products priced above Rs 20,000 accounting for nearly 20 per cent of sports and fitness revenue in Odisha, he said.
Sports and fitness purchases ranged from gym equipment and fitness bands to treadmills, exercise bikes and badminton gear, indicating growing consumer interest in home-based fitness and active lifestyles.
The automotive segment also recorded strong growth during the festive sale. Two-wheeler sales rose 15 times compared with a regular day, while automotive products overall registered a 3.3-fold increase against the period before the festive shopping event. Car parts sales rose three times and automotive accessories sales doubled, Subbarayappa said.
Towns beyond Bhubaneswar accounted for nearly 70 per cent of automotive demand in Odisha, led by Cuttack and Puri, he added.
In Bhubaneswar, sales of toys and games increased 1.8 times during the sale compared with a regular day.
Subbarayappa said the Amazon Great Indian Festival 2026 had recorded its strongest-ever opening, attracting more than 440 million customer visits in less than two days. More than 72 per cent of the visits came from outside the country's top nine metropolitan areas, including cities such as Bhubaneswar and Cuttack.
Customers from every pin code in Odisha had placed orders within the first 12 hours of the sale, he claimed.
Shopping volumes on the opening day doubled compared with the previous year's event, while the number of new customers nearly doubled. Downloads of the Amazon shopping app also rose fivefold during the period, marking the highest single-day increase in the company's history, he said.
Subbarayappa said Amazon aimed to help families across Odisha shop during the festive season with greater value and confidence.
UNI DP
Tags: #Amazon logs festive shopping boom in Odisha# smart appliances# fitness gear lead demand
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