States » NorthPosted at: Sep 23 2026 1:30PM


UP takes Buddha trail, luxury travel and investment pitch to Tourism EXPO Japan 2026

Lucknow, Sep 23 (UNI) Uttar Pradesh is heading to Tokyo with a clear travel trade pitch: turn Japan’s spiritual connection with Lord Buddha into greater inbound tourism, place the state’s six Buddhist destinations in Japanese travel itineraries and attract new hospitality investment.
At Tourism EXPO Japan 2026, UP Tourism will present the journey from Lord Buddha’s first sermon at Sarnath to his Mahaparinirvana at Kushinagar as the centrepiece of its pavilion. Shravasti, Kapilvastu, Kaushambi and Sankisa will complete the circuit, allowing travellers to experience different chapters of Buddha’s life and teachings within one state.
The four day Expo will be held from September 24 to 27 at Tokyo Big Sight under the theme, ‘The Changing Nature of Travel’. The first two days will bring together the international travel trade, while the final two days will open the exhibition to the public.
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Tags: #UP takes Buddha trail# luxury travel and investment pitch to Tourism EXPO Japan 2026
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