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Haryana Sports Department seeks corporate partners to mobilise funds for flagship sports events

Panchkula, Oct 29 (UNI) The Haryana government has invited expressions of interest (EoIs) from private companies and other organisations to mobilise corporate funding, sponsorships and marketing support for its flagship sporting events, including the proposed Khel Maha Kumbh 2026.
According to the Sports Department, Haryana, the government intends to empanel or select a strategic partner to mobilise financial resources through Corporate Social Responsibility (CSR), sponsorships, and other lawful funding sources.
The selected partner will also provide branding, marketing and event management support for major sporting programmes organised by the department.
The department has specifically invited agencies with proven experience in CSR resource mobilisation, sponsorship acquisition, sports and event management, branding and marketing.
The initiative indicates the government's intention to explore corporate participation and alternative funding arrangements for organising major sporting events, potentially reducing dependence on direct government expenditure.
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