Monday, May 5 2025 | Time 09:04 Hrs(IST)
Entertainment


Director's responsibility important in effective presentation of cinema: Mehta

Mumbai, May 4 (UNI) Film director Richie Mehta said on Sunday that cinema is a very effective medium and by using it properly, a director can definitely convey his subject in an effective manner simultaneously in the country and abroad.
Speaking at a masterclass on ‘Behind the Frame: Mastering the Art of Cinema’ organised at the Waves 2025 Audiovisual and Entertainment Summit held at the Jio World Centre in suburban Bandra, he said that plots and themes created from personal experience can be presented more powerfully, which is easily understood by the audience.
The authenticity and truthfulness of the content expressed in a film based on drama or fictional plot are clearly noticeable to the viewers, keeping this in mind, one should be able to look at the surrounding events and situations with more sensitivity, he said.
Pointing out a difference in the presentation of the subjects of cinema and web series as well as the audience, Mehta said that both media are effective and by using them properly, the director can definitely reach his subject to the society in an effective manner, he added.
UNI VKB SS
More News

Director's responsibility important in effective presentation of cinema: Mehta

05 May 2025 | 3:19 AM

Mumbai, May 4 (UNI) Film director Richie Mehta said on Sunday that cinema is a very effective medium and by using it properly, a director can definitely convey his subject in an effective manner simultaneously in the country and abroad.

see more..

Accurate data essential for advertising campaign: Group M Policy officer

05 May 2025 | 3:16 AM

Mumbai, May 4 (UNI) Since data is the centrepiece of the advertising process, accurate data is essential for any advertising campaign, said M A Parthasarathy, Chief Policy officer, Group M South Asia, on Sunday.

see more..

WAVES summit: Fadnavis meets global media honchos

05 May 2025 | 2:22 AM

Mumbai, May 4 (UNI) Chief Minister Devendra Fadnavis on Sunday met top executives of global media giants and discussed ways to develop skills in the media and entertainment sector.

see more..

Miss South Africa Joyalize Rensburg reaches Hyderabad for Miss World pageant

05 May 2025 | 1:32 AM

Hyderabad, May 4 (UNI) Miss South Africa Joyalize Jansen van Rensburg arrived in Hyderabad on Sunday to participate in the upcoming Miss World pageant.

see more..

New ‘SNL’ skit parodies Trump in its milestone season 50, mocks executive orders and Pope joke

04 May 2025 | 7:55 PM

Los Angeles, May 4 (UNI) Parodying US President Donald Trump once more, ‘Saturday Night Live’ continued its milestone season 50 on May 3, with an episode that poked fun at Trump’s executive orders and his AI generated image of himself dressed as the new Pope.

see more..