EntertainmentPosted at: Jun 9 2025 8:27PM


'Aapka Apna ZEE' brand identity unveiled

Mumbai, June 9 (UNI) ZEE on Monday unveiled its new brand identity and ethos under the banner 'Aapka Apna ZEE'.
The multi-platform campaign highlights the media network's emotional connect with Indian audiences, celebrating shared values of belonging, community and cultural togetherness.
At the heart of the campaign lies the theme 'Saath aane se baat banti hai' — underscoring the power of unity, shared moments, and collective strength that helps overcome life's challenges. This message is brought to life through a powerful series of seven multilingual brand films, each rooted in the cultural fabric and lived experiences of local communities across the country.
A standout film from the campaign narrates the poignant story of an army father called to duty just before his daughter’s wedding. In his absence, the entire mohalla steps in to ensure the wedding proceeds with warmth and joy. Upon returning, he is deeply moved by the community’s support, prompting his wife to lovingly remark, "Itna bada parivaar hai, aaraam se ho gaya."
The media network's beloved fictional characters, from shows like Bhabiji Ghar Par Hai, Shravani Subrahmanyam, Jayam, Veera, Lakshmi Niwas, Jagadhatri and more, make appearances in the films not as celebrities, but as familiar faces from the neighbourhood, further enhancing the sense of authenticity and belonging.
Speaking on the initiative, Kartik Mahadev, Chief Marketing Officer, ZEE Entertainment Enterprises Ltd, said, "The campaign is a reflection of the many Indias that live in one country. Each film mirrors regional nuances, be it the rains in Kerala, an army-serving village in Telangana, or rituals in Faridabad." UNI BDN SSP
Tags: #'Aapka Apna ZEE' brand identity unveiled
More News
Bollywood filmmaker Partho Ghosh passes away at 76

Bollywood filmmaker Partho Ghosh passes away at 76

09 Jun 2025 | 11:33 PM

Mumbai, June 9 (UNI) Acclaimed Bollywood filmmaker Partho Ghosh, known for helming poignant cinematic works such as "Agni Sakshi" and "100 Days", died here on Monday, following a cardiac arrest.

see more..

Trailer of crime drama series 'Mistry' released

09 Jun 2025 | 10:13 PM

Mumbai, June 9 (UNI) The riveting trailer for "Mistry", produced by Banijay Asia in association with Universal International Studios and directed by Rishabh Seth, has been officially unleashed by JioCinema and is set to stream from June 27, 2025 .

see more..

'Aapka Apna ZEE' brand identity unveiled

09 Jun 2025 | 8:27 PM

Mumbai, June 9 (UNI) ZEE on Monday unveiled its new brand identity and ethos under the banner 'Aapka Apna ZEE'.

see more..

'Barbaad', the second track from Saiyaara, set to be released tomorrow

09 Jun 2025 | 8:10 PM

Mumbai, June 9 (UNI) After the phenomenal reception of the chart-topping title track, the production team of film "Saiyaara" is set to release its second song 'Barbaad' on Tuesday.
A romantic drama headlined by debutants Ahaan Pandey and Aneet Padda, "Saiyaara" has been bankrolled by Yash Raj Films and directed by Mohit Suri.

see more..
Shriya Pilgaonkar meets women police officers of Uttar Pradesh

Shriya Pilgaonkar meets women police officers of Uttar Pradesh

09 Jun 2025 | 7:30 PM

Mumbai, June 9 (UNI) Bollywood actress Shriya Pilgaonkar recently had a deeply moving encounter in Lucknow with several women officers of Uttar Pradesh Police, which was a poignant moment for her.

see more..